No, they are. Well, at least some of them are coding the games. But the real problem is a combination of idiotic marketing and really bad management decisions, with some companies worse than others.
It's like with television, and why U.S. TV seems to just regurgitate the same crap season after season. The statistics seem to show that the public wants, for example, more game shows. So the management says, "Great. We'll develop six game shows and run a week of premiers and two-hour specials." Meanwhile, the marketing department comes down to the developers and writers with "ideas" and essentially forces them to make these things exactly in line with their "vision" (and boy do I use that term losely.)
Then the marketing department sets to work doing what it does best- oversaturating the market with poorly designed over-budget garbage, promoted in the most irritating and invasive ways possible.
So...well, the results for creative and different art aren't good.